Zachary Houle

A Look At Music That's Different

Green Park CEO Livio Bisterzo Secures New Funding For Hippeas Brand Snacks

Actor Leonardo DiCaprio and a private equity firm located in Chicago, Strand Equity Partners, have both contributed substantially to Hippeas chickpea puff snacks.

The CEO and Founder of Green Park Brands Inc., Livio Bisterzo, declined to comment on the exact amount of these contributions. Green Park is the parent company of Hippeas. Bisterzo did say that $2.5 million has been raised thanks to various investors and friends of the company.

Hippeas are currently available in stores such as Vons, Starbucks, and Albertsons. Green Park plans to offer Hippeas at Target and Kroger Co. later this year. Various stores also sell the snacks in the UK, and the company has an office there.

A Different Sort of Snack and Company

Investment in Green Park Holdings comes at a surprising time for the chickpea. Sales of chickpea-based snacks are up more than 150 percent according to 2016 data. Bisterzo believes he is one of the first to tap into the new snack craze, and he’s also proud to remind consumers that chickpeas replenish depleted soil with much-needed nitrogen.

Green Park donates two cents to Farm Africa for each bag of Hippeas sold. Farm Africa helps African farmers grow sustainable and eco-friendly crops. Bisterzo believes this philanthropic gesture to be essential to his company’s success.

At the moment, Livio Bisterzo has product branding on his mind. He plans to use the new funds from Strand Equity and Leonardo DiCaprio to build up distribution networks, marketing, and general product branding. Strand Equity believes that Hippeas is an almost ideal snack food. They’re good for you, they’re good for the environment, and the product represents a donation to help Africans.

Bisterzo’s Successes

Livio Bisterzo’s family originally came from Italy, but he moved to the UK to study at London’s University of the Arts. He eventually created an events business, and his business portfolio ranged from consumer brands to hospitality services. Bisterzo’s brands were featured in Vanity Fair, Esquire, GQ, and many other high-profile sources. He got out of the event business in 2010.

In 2011, Bisterzo acquired a Danish beverage business called Little Miracles. Little Miracles offered a unique organic blend of tea and juice. The brand quickly grew across Europe, and it won several international awards. Bisterzo moved to Los Angeles in 2016, and he began his US-based work with Green Park and the Hippeas brand.

Creating a Legacy Through Healthy Food-The Story of Sweetgreen and Nathaniel Ru

Three Georgetown undergraduates who loved eating a healthy diet saw an opportunity to feed the world healthy food they went for it. Nathaniel Ru and his friends started with a single shop in Georgetown in 2007. Ten years later the restaurant has more than 100 stores countrywide having been dabbed one of the sexiest start-ups in the industry.

The background for a firm foundation was set from an early age as the trio had entrepreneur parents. Nathaniel Ru, Jonathan Neman, and Nicolas Jammet had the one thing all entrepreneurs need to succeed. Discipline, they were disciplined enough to stick to their business plan. Their concept of having a salad restaurant was not new, but their execution was. They held true to their roots and stayed connected to their clients and suppliers.

Sweetgreen is a chain of healthy food restaurant that is a farm to table salad type of restaurant. The menu changes every five times a year, and all restaurants serve different menus. The menu change depends on their supply of vegetables.

Nathaniel Ru and his friends did not want to create another corporate entity that would be disconnected from the public. The company does not have an official headquarters and closes down its offices several times every year so that everyone can work in retail.

Sweetgreen started off by being funded by 40 friends and relatives.

Today they have completed three rounds of venture capital funding. A total of $95 million has gone into the business. The company is thriving as well. The trio recently opened a new shop in LA, and also launched Sweetlife.

Sweetlife is a food and music festival that happens in Columbia and Maryland. It is a spring festival that boasts such acts as Solange and Strokes. In 2015 Kendrick Lamar headlined the festival. Sweetgreen collaborated with the hip-hop artist on the ‘Beets Don’t Kale My Vibe’ salad. A spin from one of his famous songs.

Nathaniel believes Sweetgreen’s approach to the industry is the right one and has insisted on keeping the company’s hip approach to dealing with their employees. The restaurant gets most of its business from its app. Read more: Nathaniel Ru Blazes a Trail in The Height Food Industry | Affiliate Dork

Every restaurant displays its suppliers on its menu which is very rare. Although Sweetgreen has not disclosed its bottom line, it is believed that in 2015 they hit at least $75 million in revenue while only having 39 stores at the time.

They aim to build an economic model that is sustainable and relies on small and medium-size farmers.

Human rights advocacy groups in the United States

The issue of human rights has been at the center of peace negotiations in the whole world. Human rights groups have played a crucial role in ensuring that the rights of the people are protected by all means possible. Read more: Phoenix New Times | Wikipedia

In the United States, there are numerous human rights groups whose work is to spearhead human rights protection all over the world. One of the largest human rights organizations in the United States is the American Civil Liberties Union (ACLU).

American Civil Liberties Union (ACLU) details cases of human injustices that go on in the society. For instance, they have records showing that thousands of people, women, and children included are living in immigration detention camps.

These cases usually happen without the due process of the law being followed. These detainees proceed to be held in these camps for months or years with no government listening to their cases or anyone coming to their rescue.

In the United States, there are numerous migrants’ rights groups that are involved in the protection of civil rights for immigrants. The Leadership Conference on Civil and Human Rights is one of the leading groups. This organization calls for reforms in the immigration department to ensure that both documented and undocumented migrants especially those from the Mexico border are accorded justice while in the United States. Learn more about Michael and Lacey: and

The National Network for Immigrant and Refugee Rights (NNIR) is another organization that advocates for the protection of migrant’s human rights. This organization is mainly aligned to cases that are about discrimination of workers who come into the United States unlawfully.

The groups in its report state that there numerous cases where private contractors operate detentions camps where they force migrants to work with little concern about their rights as human beings.

The group also report of cases where border patrol units use excessive force by subjecting migrants to inhumane treatment. Most of the detention camps are poorly maintained prisons that deny migrants even the basic human needs such as water and food.

The Lacey and Larkin Frontera Fund

The Lacey and Larkin Frontera Fund is all about the welfare of these human right organizations. All most all human rights organizations are non-profit organizations which depend on the goodwill of donors to support their work. This fund was established by two journalists Michael Lacey and Jim Larkin from the settlement money they got out of an illegitimate detention by Sheriff Joe Arpaio.

Michael Lacey and Jim Larkin were awarded $3.75 million an amount which they decided to use in funding the operations of human, civil and migrants rights groups.

Why Athleisure Brands Like Kate Hudson’s Fabletics Are Winning In Retail

The versatile subsector of sportswear that is known as athleisure might seem like a bit of a crowded space at the moment. Brands such as the local mall stalwart Lululemon and pop star Beyonce’s brand Ivy Park have entered the space which is projected to grow exponentially in the coming years. Athleisure wear is a subsector of clothing that can be a little difficult for the average onlooker to pin down. True to its name it is a bit of a fusion of various types of clothing. One way to understand athleisure is to understand that the consumers who are purchasing these products are interested in filling their closets with clothes that are comfortable and that are appropriate for any occasion. This might mean a well-tailored pair of black pants that can easily be worn with a button down and a blazer to work and that is also breathable and stretchable enough to not be uncomfortable while easing oneself into a downward dog pose during a yoga session. Arguably this means that these sorts of consumers are looking to the get the most value that they possibly can out of their clothes by having clothes that can be worn to a variety of situations. Traditional sportswear retailers such as Macy’s, J.C. Penny’s and J.Crew all seem to be struggling as they adapt to the changing tastes of a new subset of the market. But even as these retailers which once took up a much larger space of shopper’s wallets and pocket books than they do now struggle athleisure brands are doing incredibly well.


This is probably because they understand how to market themselves to a new kind of consumer that is demanding something quite different from retailers than their forebears did. Perhaps one of the qualities that is making athleisure the lucrative business that it is is the fact that it positions itself as an item that can help a consumer live the kind of lifestyle that they want to live. In contrast with this other clothing brands seem to market themselves as being part of a lifestyle that customers should desire to aspire to or feel pressured to conform to rather than giving them the freedom to create the lifestyles that they want.


That said there are newcomers such as the athleisure brand Fabletics that was co-founded by actress Kate Hudson and the team who started the company TechStyle Fashion Group. One of the factors that has driven Fabletics’ success is its ability to listen to its customer base through the feedback they leave online about the company through online reviews. The process of sifting through the frank customer experiences that are left online can be a bit of a harrowing one. This is true especially in light of the fact that the nature of the internet encourages bluntness. But even this has not discouraged the team at Fabletics at taking the grievances that customers have expressed through their online reviews seriously. Fabletics has chosen to embrace the power of the crowd by listening closely to what its customers are communicating about its brand and their experiences with their brand through the reviews that they post online to review sites.

Sharing a little Peacock Blue love. We ?? seeing how you all rock the colorways of the month. #FanPhotos

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The Definition of Beneful By Purina

What is Beneful, and why is it so important to learn about for the health of your dog? Beneful is dog food that is made by the company, Purina. The dog food comes in wet, dry and treats that your dog will love at any time of the day.

The Beneful line of dog food is filled with the nutrients that will keep your dog really strong and healthy. You will want to make sure that you give it to them daily. It will keep them vibrant with lots of vitality. Click here to watch video.

When you are planning your purchase of Benfeul, keep in mind that you might want to try the different tastes to see which one your dog prefers. Once you have the right one for them, you will see how much they love it, and how well it will work to keep them healthy and strong.

Beneful Coupons:

5 Pieces of Knowledge Crucial to Education that Rocketship Education’s CEO has Learned Since 2007

Ten years ago, way back in 2007, Preston Smith desired to cease his career as a teacher and form his own educational institution. Interested in serving underprivileged kids across the country in low-income areas, the current chief executive, Smith, founded Rocketship Education. Rocketship is a 501(c)(3) nonprofit system of charter schools, accepting grants from government agencies without having to adhere to the often-detrimental rules mandated by local boards of education. Along the way, Preston Smith learned several pieces of knowledge crucial to education as the leader of Rocketship.

Smith has discovered that parents are an important piece of the pedagogical puzzle, as many schools simply ask parents to pick up their children and provide them with progress reports every six weeks or so. Every year, a few students’ guardians and parents are trained to carry out interviews for incoming educators, which they conduct alongside a ranking member of faculty. They listen to their children’s sentiments each day after school, providing them unique perspectives directly applicable in deterring who should instruct their kids.

Students with developmental disabilities are kept in regular classrooms approximately eighty percent of every school day, rather than spending half or more of their hours at school with special education teachers. Rocketship’s method of dealing with special needs students helps them feel better about themselves, performing better in class and harboring positive attitudes towards learning.

People associated with Rocketship should be more than proud of its public school status, although their educators are paid significantly more than those at most other schools. Rocketship’s extensive base of resources, secured through its charter status, help bring in quality instructors willing to adhere to the rigorous demands of students, in turn creating ultra-high test scores and unmatched learning accessible for the remainder of their lives.

Rocketship Education is a network of eighteen primary schools serving children grades kindergarten through fifth. Its students consistently earn higher test scores than most others in low-incomes areas, despite obvious disadvantages that come with living in underprivileged neighborhoods, cities, and counties. Rocketship’s students, formally known as Rocketeers, aren’t required to submit payment like families are forced to do with similarly high quality education at private schools. The school system currently features eighteen facilities across America, with twelve spread across the Golden State, three across Music City, Tennessee, two in America’s own Washington DC, and one in Milwaukee, Wisconsin.


Mikhail Blagosklonny Makes Understanding Oncology Simple

Mikhail Blagosklonny is not only an oncologist but he is also someone who supports oncology and wants to ensure that other people know what they can get from the oncology field. While he recognizes that not everyone will be able to be a doctor and understand all of the in-depth things about treating cancer, he hopes to continue helping people learn more about it. Since he knows so much and considers himself to be somewhat of an expert, he believes that it is a part of his job to help other people learn what they can about cancer and the things that are associated with it.Mikhail Blagosklonny even created Oncotarget to help people connect over cancer. While the publication is for peer review of doctors and future doctors, it is also something that people can use when they are hoping to learn more about cancer. Mikhail Blagosklonny created it with the intention of bringing more attention to the field of cancer study and to help people understand what they can get from various cancer studies that they are working with. Since Mikhail Blagosklonny knows a lot about cancer, he is hoping that other doctors will too.

One of the biggest things that has come from this publication is the rejuvenation drug idea. This drug is something that has allowed cancer patients to have more comfortable cancer treatments and has sometimes made things safer for them. While Mikhail Blagosklonny recognizes that things will not always be as safe as possible, he also knows that things will continue to get better for people who are using the anti-aging drugs during their treatment. This is a huge part of the work that he does and he uses it to make things better for himself and for other people who are in those situations.Mikhail Blagosklonny also wants to teach people about cancer. He is making understanding cancer something that everyone can do no matter how much experience they have with it. He feels that a lot of people just don’t understand cancer and that is part of the reason they cannot handle the help that they need when someone they love (or themselves)gets sick.

Mikhail Blagosklonny believes that teaching people about cancer can make the treatment options better and can give people a better chance of being able to deal with the ramifications of cancer and the subsequent treatment that they have to have.As Mikhail Blagosklonny continues to help more people, he is making an even bigger impact on the things that he can try. He has always done his best to make things easier for people and continues to help them with the options that they need. When Mikhail Blagosklonny first started working in different areas, he did his best way to help people have a better understanding of what they could do to make things better. All of this is what has led Mikhail Blagosklonny to making things easier and to showing people what they can do in different situations.


Gregory Aziz: Mixing Business and Charity

Gregory James Aziz, Chairman, President, and CEO of National Steel Car, was determined to be America’s top railroad freight car manufacterer when he purchased National Steel Car in 1994 from Dofasco. It was a long road to get there.

Gregory J Aziz was born in April of 1949. He is from London, Ontario. Greg Aziz went to college at Ridley College and earned a degree in economics at the University of Western Ontario. He started working in the family business. Hus family business was a wholesale food business called Affliated Foods. He started working for the family business in 1971 and helped it grow to an international importer of fresh foods that came in from Europe, Central America, and South America. Aziz soon moved on to investment banking in New York state in the 80s and early 90s. These events lead to his purchase of National Steel Car.

After much investment into the company, Gregory was able to grow National Steel Car from 3,500 cars manufactured per year to 12,000 cars per year between 1994 and 1999. The employee number also grew from 600 employees to about 3,000 employees within the same time period.

National Steel Car is certified ISO 9001:2008 and is the only North American railroad freight car manufacturer to have continuously held this certification for 18 consecutive years. They have also been given the TTX SECO award for the highest quality freight car manufacturing since 1996.

National Steel Car is a charitable organization in their community of Hamilton. The company has donated to several charities including the United Way, the Salvation Army, the Hamilton Opera, Theatre Aquarius, and several other local charities. Every year National Steel Car company makes sure to hold a food drive to contribute to local food banks and they also throw an annual Christmas party for their team members and their families to enjoy. Gregory and his wife Irene Aziz are annual sponsors of the Royal Agricultural Winter Fair held in Canada.

Gregory Aziz is not only a fantastic business man, but he also is charitable and enjoys contributing to his community.


Normann Pattiz Pronounces Results of PodcastOne’s Brand Lift Studies by Edison Research

Edison Research and PodcastOne have been engaged in a number of comprehensive studies targeting five major brands involved in diverse services and products categories. This one-of-a-kind study on the pre- and post campaign on the brand lift that podcast advertisers benefit from was done in the second half of 2016.

The results, as released by Norman Pattiz, the executive chair of PodcastOne and Tom Webster, the VP of strategy from Edison Research showed a huge positive impact of advertising on podcast. The positive impact was on intent to purchasing, brand recalling and specific messaging. There were some key findings that emerged from the studies carried out by Edison Research.


Edison Research was contracted to take three different studies by PodcastOne in 2016 with an aim of finding the effectiveness of advertising five national brands on its network. A number of the brands were known but were in the process of launching new messages, while the less-known brands were seeking trial and increased brand awareness.

The studies involved the carrying out of online surveys before the campaign advertisements were run on PodcastOne and after they had run for about four to six weeks. At the end of the studies, the research company noted that the audiences showed an interest in the messages as well as posted a higher intent to purchase or consider the brands.


Normann Pattiz, the founder and chief executive chair of PodcastOne stated that the network’s main area of focus remained providing a higher brand impact that is better than the conventional advertising formats. He added that the great results from the study validated the network’s multi-tiered approach when it comes to integrated measurement and advertising.

Tom Webster, on his part lauded the opportunity to partner with PodcastOne in measuring the impact that podcast advertising had on a number of brands. He was content with the end results as they had carried a survey before and after the advertisements ran and correctly measured the impact of this form of advertising.

About Norman Pattiz

Pattiz started PodcastOne and is its executive chairman. He has a rich experience in the area of radio syndication that spans over 40 years. He founded Westwood One, which he propelled to become the largest provider of sports, entertainment, sports, traffic programming and news to America’s broadcast industry.

Bloomberg reveals that Norman Pattiz also founded the Courtside Entertainment Group with an aim of producing and distributing quality programming. He then realized the potential that lay in the untapped audio on-demand sector and founded PodcastOne towards the end of the year 2012.

Desiree Perez & Roc Nation

Back in 2008 Jay Z, through negotiations lead by his business partner Desiree Perez, signed a monumental deal with Live Nation for a cool $150 million dollars. That deal is about to expire and it appears that Live Nation will opt out of the “360” deal. This simply means that either party could buy the other outright, or sell their shares back to them. It seems Live Nation has no interest in owning Roc Nation.  Read related article on

As everyone in the music industry knows the money is in touring these days, not in recorded music. A music industry insider was recently quoted in an article by Emily Smith “They (Live Nation) have a long-standing touring relationship with Jay, which is very lucrative. It is believed Live Nation wants it to continue for many years.” He also said that Live Nation will not be extending any of their artists rights and recorded music they have bought into.  Check for more news about Desiree.

Recently, both Desiree and Jay met with Sir Lucian Grainge, chairman and CEO of Universal Music Group, fueling rumors about UMG possibly buying into Roc Nation. UMG has a distribution deal already with Roc Nation, but they might possibly be looking to own a bigger chunk.

Desiree Perez is the Chief Operations officer at Roc Nation, and if any deals are to be made with UMG, she will be front and center. Jay Z and Perez have a long business relationship, and she has a reputation for being a tough negotiator and her skills with numbers is well known in the industry.  Additional article on

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Perez has had her share of controversy over the years, but Roc Nation will survive and grow because of her street smarts and grit. With her at the helm, we could soon see another epic deal like the one they made back in 2008.  Have updates on Desiree’s timeline updates, visit her page.

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