Zachary Houle

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Why Athleisure Brands Like Kate Hudson’s Fabletics Are Winning In Retail

The versatile subsector of sportswear that is known as athleisure might seem like a bit of a crowded space at the moment. Brands such as the local mall stalwart Lululemon and pop star Beyonce’s brand Ivy Park have entered the space which is projected to grow exponentially in the coming years. Athleisure wear is a subsector of clothing that can be a little difficult for the average onlooker to pin down. True to its name it is a bit of a fusion of various types of clothing. One way to understand athleisure is to understand that the consumers who are purchasing these products are interested in filling their closets with clothes that are comfortable and that are appropriate for any occasion. This might mean a well-tailored pair of black pants that can easily be worn with a button down and a blazer to work and that is also breathable and stretchable enough to not be uncomfortable while easing oneself into a downward dog pose during a yoga session. Arguably this means that these sorts of consumers are looking to the get the most value that they possibly can out of their clothes by having clothes that can be worn to a variety of situations. Traditional sportswear retailers such as Macy’s, J.C. Penny’s and J.Crew all seem to be struggling as they adapt to the changing tastes of a new subset of the market. But even as these retailers which once took up a much larger space of shopper’s wallets and pocket books than they do now struggle athleisure brands are doing incredibly well.


This is probably because they understand how to market themselves to a new kind of consumer that is demanding something quite different from retailers than their forebears did. Perhaps one of the qualities that is making athleisure the lucrative business that it is is the fact that it positions itself as an item that can help a consumer live the kind of lifestyle that they want to live. In contrast with this other clothing brands seem to market themselves as being part of a lifestyle that customers should desire to aspire to or feel pressured to conform to rather than giving them the freedom to create the lifestyles that they want.


That said there are newcomers such as the athleisure brand Fabletics that was co-founded by actress Kate Hudson and the team who started the company TechStyle Fashion Group. One of the factors that has driven Fabletics’ success is its ability to listen to its customer base through the feedback they leave online about the company through online reviews. The process of sifting through the frank customer experiences that are left online can be a bit of a harrowing one. This is true especially in light of the fact that the nature of the internet encourages bluntness. But even this has not discouraged the team at Fabletics at taking the grievances that customers have expressed through their online reviews seriously. Fabletics has chosen to embrace the power of the crowd by listening closely to what its customers are communicating about its brand and their experiences with their brand through the reviews that they post online to review sites.

Sharing a little Peacock Blue love. We ?? seeing how you all rock the colorways of the month. #FanPhotos

A photo posted by @fabletics on

Contributions Made To The Changes in the Fashion Industry By Fabletics

While fashion is always changing, there are always some areas of fashion that are changing more slowly than others. There are many different factors that influence change. While the most influential factor in the state of the fashion industry is customer activity, there is still room for designers to try something new in order to see if the customers will like it. However, there is currently a cycle of change where fashion is undergoing experiments. Customers are quickly picking up the products that are offered to them, and then more changes are occurring. Among the changes that are occurring is that more creativity and inspiration is being brought towards fashion.


Among the companies that are bringing forth some new items in the fashion industry is Fabletics. One thing that Fabletics is doing is tackling sportswear. They are bringing a ton of variety forward for women with clothing that is very stylish and durable. Women can take advantage of their unique sense of style and save money because of the material the items are made of. There are a lot of advantages for members of the Fabletics brand. People can find a lot of sportswear clothing with personality. They are going to be happy with their purchase and enjoy wearing their items around.


One advantage that people get with Fabletics is that they will eventually like every item they have. When people find that every outfit they have on is their favorite outfit, then they have succeeded at building their own style. This is one of the effects of the changes in the fashion industry. Fabletics is also ahead of the other companies in that they focus on making sure that the items are created in good environments. This is to ensure environmental friendliness as well as social responsibility, which is lacking in the average fast fashion company.


With Fabletics, people will learn to appreciate themselves for their accomplished sense of style. People who do have a certain style that they desire to bring out will find even more options that could give them ideas. They may surpass their style with Fabletics and look forward to more seasons.

Doe Deere: The Queen of Unicorns

Known as the “Queen of Unicorns” and often recognized with her bright and fun hair, Doe Deere is known for her leading and growing cosmetic company, Lime Crime. The brand Lime Crime is popular because of its unique makeup shades and cute product packing, which resulted in a company that gained fame fast. With business and personal success, growth, and profit rising quickly at surprising rates, many makeup enthusiasts and business professionals want to know what the secret formula is for Doe Deere’s manifestation (as well as what pastel hair shade she is currently rocking).

Although born and (mostly) raised in Russia, Doe Deere was determined to make a life for herself in the United States when first arriving in New York City when she was only 17 years old. Deere’s dream when entering the big city was to become a musician, and she made it happen! Doe Deere joined a band, where she met the man she now calls her husband. Although both Doe Deere and her husband had a passion for making music and songwriting, they joined together to create Lime Crime. When Doe Deere was asked about her and her husband’s business partnership, Doe replied that she and her husband learned how to work well and effectively together back in their musical band days, and that those shining skills transferred to their business endeavors.

Although Doe Deere runs Lime Crime with her husband, much of the creative and unique aesthetic comes from Doe herself. Doe Deere reported that before Lime Crime had been created, she would have trouble finding the bright hues that she wanted to express her makeup style with. Doe Deere turned her frustration into creation, as she decided that Lime Crime would offer shades that typically wouldn’t be found in other makeup brand lines. Surprised at how many other people wanted the shades that Lime Crime had to offer, Doe quickly found herself on the growing ladder of success.

Lime Crime is an amazing example of how unique ideas can be the seeds for business growth. Luckily, Doe Deere decided to plant those seeds, as she may give others the inspiration to express their creative sides both inside and outside of the makeup industry.


Follow Doe Deereon Instagram @DoeDeere.


Fabletics Is The Best Place For Women To Find Clothes

Women who are trying to make sure that they have better clothes can try out something like Fabletics because it is so easy to use. The best thing for any woman is to pick out some kind of clothing that will help them get through the day. Getting through the day can be pretty hard when women have to change their clothes more than once, but they can make those changes easily when they are wearing Fabletics. They talked to Marie Claire about this, and they showed how their brand is the best brand for everyone in the world to use. Read the full article at

The brand is extremely functional, and it is the brand that has helped women get into something easy to start the day, and that means that every woman will have a combination of clothes that works best for them. Some women can just get into their sports bra and tights to start the day, and that is the only thing they need to wear. They have no need for other clothes for the day, and they can toss on a sweater when they need it.

Other women can get clothes that look just like clothes off the runway when they have to get dressed after the gym. That means that these women will be in tops and skirts that work perfectly when their lifestyle. A woman who has to go to a simple job after will still look good, or she can do tasks around town in her Fabletics clothes. The Fabletics clothes that women wear will look great, and they will feel like they have unlocked their style potential. Someone who is not sure what to wear from day to day can simplify that process by making sure that they have Fabletics in their closet.

That also means that these women can get the same outfit in multiple colors when they need just one go to. Every woman who wants to look her best will feel better in Fabletics clothes in every color she needs, and she will feel like she does not have to fuss with her clothes ever again.