In the Brazilian real estate market, no name stands out more than that of JHSF Participacaoes. The company has built more square footage of luxury real estate than any other firm in the history of Brazil. It continues to hold one of the largest luxury real estate portfolios, including high-rise condominiums, shopping centers and even an entire private airport. It has been a major contributor to the development of Brazil’s luxury real estate sector, an industry which has drawn national attention and which has attracted a great deal of capital and high esteem to the country.
The company was founded in 1972 by family patriarch Fabio Auriemo. Throughout the 70s and 80s, the company focused primarily on building luxury hotel and living space. It was during this time that JHSF Participacaoes built the first five-star luxury hotel in the Rio De Janeiro area. Named Hotel Transmerica, the hotel was an international magnet for the rich, famous and powerful.
The company continued under the leadership of Fabio Auriemo until the early 2000s, when he stepped aside and handed the reins over to his son. Jose AuriemoNeto has since proven to be an even more able leader than his father, leading the company through its IPO and building millions of square feet of luxury real estate. Projects have included gigantic mixed-use properties as well as an airport and many shopping centers that feature some of the most renowned global brands.
Today, JHSF Participacaoes is an international corporation, with a presence in America, Uruguay and Brazil. It has significant holdings in the cities of Manaus, Salvador, Sao Paulo and Rio De Janeiro, among others. It has a multi-million dollar real estate portfolio, many properties in which it both owns and operates.
One of its most impressive projects today has been the ParqueCidadeJardim, a gigantic multi-use complex in the heart of Sao Paulo. The development features nine residential towers, four Class A office space towers, a180-store luxury shopping center and many other amenities and facilities for the residents and visitors. The development is unique in both its scope and size, proving that Sao Paulo can build at the same level as other first cities throughout the globe.