JD.com, or Jingdong as it is often called, is one of China’s leading online retailers. They recently launched a new effort to get people in China to eat more fruits and vegetables. This is called the “Global Fruit Strategic Alliance” which was announced in the city of Hong Kong. The formed a partnership with San Miguel which is a huge citrus firm located in the Southern Hemisphere. Along with San Miguel, 18 other large fruit producers will take part in this initiative. This includes industry mainstays such as Zespri and Wonderful Citrus. General Manager Wu Zhengzhi of the Jingdong Mall Fresh Food Division said that they want consumers to eat better diets. Their Jingdong Fresh will be able to soon roll this initiative out globally and will create a direct link between farmers and consumers. He said that their new partners will gain greater access to the Chinese marketplace creating a win-win for everyone involved.
San Miguel’s Commercial Manager Andres Haloua said that he looked forward to establishing a closer relationship with customers through JD.com. By using the Jingdong e-commerce website they would be able to offer a wider range of products. They are also relying on JD.com’s vast experience selling products online. Jingdong also recently established another partnership with the Thai retail firm Central Group. Jingdong had launched JD Central in Southeast Asia which is their e-commerce platform. This platform was launched with the help of Central Group and joins another e-commerce platform JD.com has in Vietnam which is Tiki.
They started testing this new platform on June 18 and it fully launched in September. Jingdong’s new JD Central platform sells a huge range of products. This includes electronics, books, home appliances, fashion, processed foods, cosmetics, and music. By far most consumers are using smartphones to access this platform and both fashion and mobile devices have been leading the charge when it comes to sales. JD.com has established itself as China’s biggest retailer including both online as well as brick & mortar. They are also one of China’s biggest internet companies period when it comes to revenues. They offer same-day and next-day delivery to their over one billion customers.