Zachary Houle

A Look At Music That's Different

Tidal Music Streaming Gaining Popularity

Tidal-The Latest Improvements in Music

There is no denying that Tidal has experienced a bit of a rebirth lately, producing a few enormous album exclusives one after the other from their premiere partners, Rihanna, Kanye West, Beyoncé, and T.I.

The triumphs have certainly moved the needle in quantifiable ways, for instance, The Tidal application has risen to its highest point ever in the history of the iTunes Store following Kanye’s TLOP drop. Also, his high-class that is still in progress has allegedly added on a million trial members.

After a string of executives defected, Tidal has a third CEO Jeff Toig, who is a former SoundCloud CEO. He joined Tidal towards the end of 2015. Some sources say that Desiree Perez is the person behind the scenes composing these five-star exclusive performing artists. Des is a reliable close assistant of Jay-Z for over 20 years and has a long track record running SC Enterprises together with her spouse Juan Perez, runs Roc Nation Sports too.

Tidal has been progressively building its path as it continues to locate itself to the young music clients in the highly-competitive marketplace.

Tidal has advanced their music experience to focus on what is next and new, as an alternative to robust catalog donation, which costs more. A list of the most recent releases (Tidal Discovery) a segment about emerging artists (Tidal Rising) and exclusive live concerts (TIDAL X) is their key path forward. When it comes to music, Jay-Z has continually demonstrated his impeccable taste and the strength of his artist relations. He has done this by empowering his head advice to ring the alarm for Tidal, and he is now making serious noise.

The Influential Des Perez

Des Perez is well known for being a ferociously tough negotiator and rabid statistics cruncher and has a history as the street agent that Empire’s Cookie would not challenge.  She even negotiated the Beyoncé Formation arena tour, and also had a hand in the Rihanna’s Samsung deal.

Des is believed to be part of the Hova Circle of Influence which includes her spouse, TyTy Smith, Jay Brown, Chaka Pilgrim as well as Jana Fleischman. It is the joint running of the Roc Nation together with its various wings of administration, label operations and printing, as well as the forces behind the operation of Tidal.


Zeph Endrel says:

They must make an impression with the limited resources contrary to deep-pocketed rivals such as Apple Music and Spotify. Des is the person in charge. It is a fact that superiorpaper would have these things given to them than not simplifying all the details for them in the long run.

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